In collaboration with The One Centre, we designed and developed the online components of Two Words for Tomorrow, a major transmedia campaign from GE.
GE poses a question: ‘In Two Words simply describe the single biggest challenge facing Australia’s future?”. GE will use the results to shape its innovation agenda in Australia and ensure it works on the ‘things that matter’.
We were tasked with helping develop the website, M-site, iPad polling App, Facebook tab and online interactive polling and display ads.
In addition to the online components, there’s also an interactive installation touring the country, which was developed by The One Centre in collaboration with Moffitt.Moffitt, hellofuture.tv, Field and 4th Wall Events.
The installation feeds live data from the location back to the website via the iPad polling App. It features a Two Words Waterfall digital artwork reflecting Australia’s live ‘stream of consciousness’.
Working with our friends at One Green Bean we were tasked with realising an ambitious social campaign for Virgin Mobile. There were 75 bikes up for grabs and hidden around the country at various secret locations. Each day a bike was released in each major city and users had to solve clues and locate the bikes using a custom map tool. The campaign site was optimised for mobile too as the users would be on the go whilst trying to locate the bikes.
The campaign generated millions of Facebook impressions and massive exposure for the brand.
QVIVO is an innovative entertainment media management and streaming platform which currently runs on PC, Mac, iPad, iPhone and Android. It’s our studio’s biggest and most ambitious project to date.
Working with QVIVO’s studio in Hong Kong we were tasked with creating the visual identity, interaction design and user interfaces design for multiple media devices. We’ve also been heavily involved in the development of the Cloud Manager and the online services components of the platform.
Will O’Rourke and the Glue Society were asked to create a series of thought provoking interstitial videos for TEDx Sydney 2011. The approved concept was based on taking two seemingly contrasting subjects and seeing if there was any correlation between the two. For example is there any correlation between Olympic Gold Medalists and Suicide?
We were tasked with creating an interactive extension of the concept for the TEDx audience to take away post-event. Our iPhone app solution allowed users to compare various contrasting criteria using a minimal visual interface which then displayed correlated results across a world map.
The App quickly became ‘New and Noteworthy’ on the App Store and enjoyed over 30,000 downloads within a 2 week period. The App also picked up a bronze award at this years Spikes Asia.
The One Centre approached us to help create a digital platform to deliver a new branded content initiative they’d developed for GE showing how the company is solving some of the world’s toughest challenges in clean energy, health, transportation and water.
GE had been traditionally known as a finance company in Australia (GE Money) and wanted to broaden its awareness as a high tech infrastructure provider working on the things that matter.
The solution was a scalable online video platform housing multiple channels for playing back mini documentary content showcasing GE’s innovation activities. The platform is optimised for desktop, tablet and mobile audiences.
The Imagination at Work TV platform and website picked up the 2011 ‘Best Site’ award at GE’s Digital Summit in California, beating of stiff competition from the rest of the globe.
After several years of upgrades and maintenance on a vBulletin platform, in 2011 it was time to redesign and develop superfuture.com from the ground up.
The new site features include dramatically better usability, a slick user interface and tablet-friendliness for years to come.
To celebrate Julian’s new sponsorship with Nike we were asked to re-design his website and provide him with improved tools to communicate with his rapidly growing fan base.
Julian had a full-time photographer accompanying him in 2011, with a view to documenting his travels and life as he embarked on his first World Tour.
We created a highly visual blog which could take chronological feeds of blog posts, images, videos and tweets so that fans could get a real insight into what it’s like being Julian.
Coca Cola Amatil’s Neverfail Springwater division wanted everyday water coolers to become objects of desire and make them appealing to a new and discerning target audience - the fashion and design industries.
Our solution was to engage talented Australian artists to create custom artwork to be represented on the bases of Neverfail water coolers.
The help get the word out, a competition element was included asking site visitors to share their favourite artwork via Facebook and give them the opportunity to win an Artist Series cooler.
Following the appointment of artistic director Rafael Bonachela, Sydney Dance Company wanted a complete overhaul of their website to make it more appealing to a broader target audience, quick and easy for visitors with diverse needs to get around, and easier to maintain.
We streamlined the site structure and created a visually striking, minimal design to communicate the beauty of the art form. Traffic to the site has steadily increased since its launch. Development of the site was handled by the House of Laudanum.
Westfield wanted an engaging and easily updatable online platform to bridge the gap between its offline magazine and shopping website. An important need was to allow browsers to transition from the online magazine to the store and make a purchase.
We designed the look and feel and created a visual style guide which allows the client to produce a consistent user experience for the online magazine’s ongoing publication.
V Australia wanted to promote the reality of spending a long weekend in LA when it launched its latest routes to the United States.
In collaboration with lead agency Droga5 Sydney we created all online components of this Twitter endurance challenge. The campaign was split into two phases: 1) Call for entries and 2) a 4320 minute live tweeting event. Following launch, day 2 saw 17,000 unique visits to the site.
The campaign picked up a D&AD Yellow Pencil and Bronze Cannes Cyber Lion in digital categories plus a Webby Honoree.
In collaboration with Droga5 Sydney we created an online destination for modern music to be put to public debate. Pop Rapper legend Vanilla Ice spearheaded the campaign by allowing himself to go on trial, with the general public being able suggest other acts to be judged.
User-generated YouTube video evidence, comments and a Top 100 ‘Music Wrongs’ chart stimulated 40,000 site visits in the first week and over 250,000 visits for the campaign duration.
The campaign won a D&AD In-Book, Silver Cannes Cyber Lion, two Webby Honorees and a Bronze at AWARD in digital categories. It was also voted a B&T Magazine Top 10 digital campaign of the year.
The Lane approached us with a online business concept to provide fashion conscious brides-to-be with a single destination for wedding style inspiration, as well as a portal for fashion houses to advertise their designs and position themselves alongside other premium brands.
As well as the editorial and shopfront features, the site is supported by a powerful scrapbook which allows visitors to clip, rate and share content with selected friends.
We helped develop the business advertising strategy, created the brand identity, visual style guide and designed and developed the website. The Lane now enjoys substantial traffic both in Australia and internationally and is growing steadily after being featured in many iconic fashion magazines.
EA Asia needed a quick and easy way to keep its large team of brand managers and marketing personnel up-to-date with its extensive line-up of video game releases.
Our solution was to create a simple interactive calendar which incorporated countdown functionality to each game’s release date.
The multi-lingual AIR app is easily maintained via a web based feed and is launched daily by EA staff in APAC regions from their desktops.
Sally Fitzgibbons is the fastest person ever to qualify for the ASP World Tour and the first female athlete to be sponsored by Red Bull Australia.
Marking to her transition from amateur to professional surfer in 2009, we created a website which reflects her personality and dynamism, in particular appealing to a younger target audience.