2013 marked a departure from tradition for AWARD, with the industry's best creative work being published and distributed in a digital format for the first time.
Winning entries were showcased in an iPad app available free on the App Store, allowing the content to be shared farther and wider than ever before.
This project provided an opportunity to spread our creative wings. Wax, paint, silicon, 3D software and a 3D printer all played a part, along with the regular tools of a digital studio of course. The end result was a harmonious blend of old and new.
After 10 years online and a variety of updates, one of Australia's premium furniture providers decided it was time for a brand new website built from the ground up.
Starting with workshops and interviews with architects and interior designers, a new site was designed and developed to showcase the company’s range of around 400 products.
Since its launch in early 2013 it has enjoyed a ten-fold increase in daily traffic. The site is optimised for modern tablet browsing and an online shop will launch in May, ensuring it serves the needs of the company for years to come.
The mission of AWARD – the Australasian Writers and Art Directors Association – is to set standards for creative excellence in commercial communications and inspire the next creative generation.
AWARD's website suffered from having fallen behind the times however. It was inaccessible on modern devices and content was not readily shareable, with no direct links to articles within the site’s sub-pages.
We designed and developed a new site in early 2013 with a focus on accessibility and engagement. Utilising responsive design techniques, the content adapts beautifully to fit the full spectrum of modern screen sizes.
Regular and easily shareable updates have dramatically increased traffic to the site. It now appeals directly to the intended audience, with the majority of visitors arriving from other websites whose purpose is to highlight excellence in creative industries.
A third of visitors to Paspaley.com arrived via smartphone or tablet towards the end of 2012 and the luxury brand recognised the need to meet consumer expectations on such devices.
To align their online destinations with the in-store customer experience Paspaley is renowned for, we undertook a critical review and overhaul of the desktop website, together with design and development of a custom m-site.
Visual and typographic consistency, better usability and integration between the main sections of the site, and faster load times were all addressed to maximise the user experience.
A key objective was also to optimise the all-important eBoutique to allow efficient browsing and purchase of jewellery products on smaller sized screens.
Traffic to Paspaley.com in December 2012 doubled in relation to the previous year, with more than a 50% increase in visitor durations and average page views over the same period.
The Glue Society’s ‘Watch With Mother’ sketch show is an experimental blend of horror and comedy played out across a series of six short episodes.
Such a unique show warranted an equally novel format for experiencing it. We designed and developed an interactive app for iOS and Android tablets, allowing viewers to fully immerse themselves in the content.
A sketch viewing mode allows side-by-side playback of scenes featuring your favourite characters and shuffle mode plays back sketches in a random order.
The app also features the show's soundtrack, director interviews, ‘making of’ footage and photo galleries.
The Fair Go Bro campaign website was created as an extension of Virgin Mobile’s ‘fair go for all’ brand proposition.
The campaign aimed to give Brad Pitt’s unknown brother Doug a taste of the celebrity lifestyle, starting with a YouTube video introducing him to the world. It was viewed 1.3 million times and the website gained 30,000 Facebook likes, elevating Doug from 'just a bro' to 'celebro' in just one week.
Phase 2 gave site visitors the chance to become part of Doug’s entourage on his trip Down Under. Visitors could track his whereabouts in Australia and were encouraged to locate him via the online map and ‘get papped’ by his official photographer to win on-the-spot prizes.
Fair Go Bro has been the most successful campaign for Virgin Mobile Australia to date, with nearly 800,000 unique visits to the website, 15% arriving via mobile.
We designed and developed the online components of Two Words For Tomorrow, a major transmedia campaign for GE.
GE posed a question: ‘In two words, describe the single biggest challenge facing Australia’s future”. The results will be used to shape GE's innovation agenda in Australia and ensure the company works on the things that matter most to Australians.
We were tasked with designing and developing the website, m-site, iPad polling app, Facebook tab and online interactive polling and display ads.
In addition to the online components, an interactive installation also toured the country, developed by The One Centre in collaboration with Moffitt.Moffitt, hellofuture.tv, Field and 4th Wall Events.
The installation fed live data back to the website via the location-based iPad polling apps and featured a digital waterfall artwork reflecting Australia’s live ‘stream of consciousness’.
Two Words won a Silver award in the 'Best Transmedia' category at the first Australasian Branded Entertainment Awards.
'Fair Ride' was an ambitious social-led campaign created for Virgin Mobile in partnership with One Green Bean.
75 bikes were up for grabs, hidden around Australia at various secret locations. Every day a bike was released in each major city, with clues as to their whereabouts posted on the Fair Ride website. By solving a clue and locating a bike using a custom map tool, visitors could then hot-foot it to the bike's real-world hiding place and be the first to unlock and claim it.
The website was optimised for smartphones as users were on the go while trying to locate the bikes.
Site visitors had to 'Like' a bike to view location clues, generating millions of Facebook impressions and massive exposure for the brand.
QVIVO is an innovative entertainment media management and streaming platform which currently runs on PC, Mac, iPad, iPhone and Android.
It’s our studio’s biggest and most ambitious project to date and has utilised our full service offerings.
Working with QVIVO’s studio in Hong Kong we were tasked with creating the visual identity, interaction design and user interface design for multiple media devices. We were also heavily involved in the development of the original Cloud Manager and online services components of the platform.
Imagination At Work is GE's digital platform for delivering branded conten, demonstrating how the company is solving some of the world’s toughest challenges in clean energy, health, transportation and water.
GE had traditionally been known as a finance company in Australia (GE Money) and wanted to broaden the public's awareness of the company being a high tech infrastructure provider working on the things that matter.
The solution was a scalable online video platform housing multiple channels for playing back mini documentary content showcasing GE’s innovation activities. The platform is optimised for desktop, tablet and mobile audiences.
The Imagination At Work TV platform and website picked up the 2011 ‘Best Site’ award at GE’s Digital Summit in California, beating off stiff competition from around the globe.
Will O’Rourke and the Glue Society were asked to create a series of thought provoking interstitial videos for TEDx Sydney 2011. The approved concept was based on taking two seemingly contrasting subjects and seeing if there was any correlation between the two. For example is there any correlation between Olympic Gold Medalists and Suicide?
We were tasked with creating an interactive extension of the concept for the TEDx audience to take away post-event. Our iPhone app solution allowed users to compare various contrasting criteria using a minimal visual interface which then displayed correlated results across a world map.
The App quickly became ‘New and Noteworthy’ on the App Store and enjoyed over 30,000 downloads within a 2 week period. The App also picked up a bronze award at this years Spikes Asia.
Coca Cola Amatil’s Neverfail Springwater division wanted everyday water coolers to become objects of desire and make them appealing to a new and discerning target audience - the fashion and design industries.
Our solution was to engage talented Australian artists to create custom artwork for representation on the bases of Neverfail water coolers.
To help get the word out, a competition element was included asking site visitors to share their favourite artwork via Facebook and giving them the opportunity to win an Art Series cooler.
Following the appointment of artistic director Rafael Bonachela, Sydney Dance Company wanted a complete overhaul of their website to make it more appealing to a broader target audience, quick and easy for visitors with diverse needs to get around, and easier to maintain.
We streamlined the site structure and created a visually striking, minimal design to communicate the beauty of the art form. Traffic to the site has steadily increased since its launch. Development of the site was handled by the House of Laudanum.
LANE approached us with a online business concept to provide fashion conscious brides-to-be with a single destination for wedding style inspiration, as well as a portal for fashion houses to advertise their designs and position themselves alongside other premium brands.
As well as the editorial and shopfront features, the site is supported by a powerful virtual scrapbook which allows visitors to clip, rate and share content with selected friends.
We helped develop the business advertising strategy, created the brand identity, visual style guide and designed and developed the website. The LANE website now enjoys substantial traffic both in Australia and internationally and is growing steadily after being featured in many iconic fashion magazines.
In collaboration with Droga5 Sydney we created an online destination for modern music to be put to public debate. Pop Rapper legend Vanilla Ice spearheaded the campaign by allowing himself to go on trial, with the general public being able suggest other acts to be judged.
User-generated YouTube video evidence, comments and a Top 100 ‘Music Wrongs’ chart stimulated 40,000 site visits in the first week and over 250,000 visits for the campaign duration.
The campaign won a D&AD In-Book, Silver Cannes Cyber Lion, two Webby Honorees and a Bronze at AWARD in digital categories. It was also voted a B&T Magazine Top 10 digital campaign of the year.
V Australia wanted to promote the reality of spending a long weekend in LA when it launched its latest routes to the United States.
In collaboration with lead agency Droga5 Sydney we created all online components of this Twitter endurance challenge. The campaign was split into two phases: 1) Call for entries and 2) a 4320 minute live tweeting event. Following launch, day 2 saw 17,000 unique visits to the site.
The campaign picked up a D&AD Yellow Pencil and Bronze Cannes Cyber Lion in digital categories plus a Webby Honoree.