Coca Cola Amatil’s Neverfail Springwater division wanted everyday water coolers to become objects of desire and make them appealing to a new and discerning target audience - the fashion and design industries.
Our solution was to engage talented Australian artists to create custom artwork to be represented on the bases of Neverfail water coolers.
The help get the word out, a competition element was included asking site visitors to share their favourite artwork via Facebook and give them the opportunity to win an Artist Series cooler.