Will O’Rourke and the Glue Society were asked to create a series of thought provoking interstitial videos for TEDx Sydney 2011. The approved concept was based on taking two seemingly contrasting subjects and seeing if there was any correlation between the two. For example is there any correlation between Olympic Gold Medalists and Suicide?

We were tasked with creating an interactive extension of the concept for the TEDx audience to take away post-event. Our iPhone app solution allowed users to compare various contrasting criteria using a minimal visual interface which then displayed correlated results across a world map.

The App quickly became ‘New and Noteworthy’ on the App Store and enjoyed over 30,000 downloads within a 2 week period. The App also picked up a bronze award at this years Spikes Asia.