After 10 years online and a variety of updates, one of Australia's premium furniture providers decided it was time for a brand new website built from the ground up.
Starting with workshops and interviews with architects and interior designers, a new site was designed and developed to showcase the company’s range of around 400 products.
Since its launch in early 2013 it has enjoyed a ten-fold increase in daily traffic. The site is optimised for modern tablet browsing and an online shop will launch in May, ensuring it serves the needs of the company for years to come.
The mission of AWARD – the Australasian Writers and Art Directors Association – is to set standards for creative excellence in commercial communications and inspire the next creative generation.
AWARD's website suffered from having fallen behind the times however. It was inaccessible on modern devices and content was not readily shareable, with no direct links to articles within the site’s sub-pages.
We designed and developed a new site in early 2013 with a focus on accessibility and engagement. Utilising responsive design techniques, the content adapts beautifully to fit the full spectrum of modern screen sizes.
Regular and easily shareable updates have dramatically increased traffic to the site. It now appeals directly to the intended audience, with the majority of visitors arriving from other websites whose purpose is to highlight excellence in creative industries.
A third of visitors to Paspaley.com arrived via smartphone or tablet towards the end of 2012 and the luxury brand recognised the need to meet consumer expectations on such devices.
To align their online destinations with the in-store customer experience Paspaley is renowned for, we undertook a critical review and overhaul of the desktop website, together with design and development of a custom m-site.
Visual and typographic consistency, better usability and integration between the main sections of the site, and faster load times were all addressed to maximise the user experience.
A key objective was also to optimise the all-important eBoutique to allow efficient browsing and purchase of jewellery products on smaller sized screens.
Traffic to Paspaley.com in December 2012 doubled in relation to the previous year, with more than a 50% increase in visitor durations and average page views over the same period.
LANE approached us with a online business concept to provide fashion conscious brides-to-be with a single destination for wedding style inspiration, as well as a portal for fashion houses to advertise their designs and position themselves alongside other premium brands.
As well as the editorial and shopfront features, the site is supported by a powerful virtual scrapbook which allows visitors to clip, rate and share content with selected friends.
We helped develop the business advertising strategy, created the brand identity, visual style guide and designed and developed the website. The LANE website now enjoys substantial traffic both in Australia and internationally and is growing steadily after being featured in many iconic fashion magazines.