The Lane approached us with a online business concept to provide fashion conscious brides-to-be with a single destination for wedding style inspiration, as well as a portal for fashion houses to advertise their designs and position themselves alongside other premium brands.
As well as the editorial and shopfront features, the site is supported by a powerful scrapbook which allows visitors to clip, rate and share content with selected friends.
We helped develop the business advertising strategy, created the brand identity, visual style guide and designed and developed the website. The Lane now enjoys substantial traffic both in Australia and internationally and is growing steadily after being featured in many iconic fashion magazines.