Working with our friends at One Green Bean we were tasked with realising an ambitious social campaign for Virgin Mobile. There were 75 bikes up for grabs and hidden around the country at various secret locations. Each day a bike was released in each major city and users had to solve clues and locate the bikes using a custom map tool. The campaign site was optimised for mobile too as the users would be on the go whilst trying to locate the bikes.
The campaign generated millions of Facebook impressions and massive exposure for the brand.
Coca Cola Amatil’s Neverfail Springwater division wanted everyday water coolers to become objects of desire and make them appealing to a new and discerning target audience - the fashion and design industries.
Our solution was to engage talented Australian artists to create custom artwork to be represented on the bases of Neverfail water coolers.
The help get the word out, a competition element was included asking site visitors to share their favourite artwork via Facebook and give them the opportunity to win an Artist Series cooler.
V Australia wanted to promote the reality of spending a long weekend in LA when it launched its latest routes to the United States.
In collaboration with lead agency Droga5 Sydney we created all online components of this Twitter endurance challenge. The campaign was split into two phases: 1) Call for entries and 2) a 4320 minute live tweeting event. Following launch, day 2 saw 17,000 unique visits to the site.
The campaign picked up a D&AD Yellow Pencil and Bronze Cannes Cyber Lion in digital categories plus a Webby Honoree.