Coca Cola Amatil’s Neverfail Springwater division wanted everyday water coolers to become objects of desire and make them appealing to a new and discerning target audience - the fashion and design industries.
Our solution was to engage talented Australian artists to create custom artwork to be represented on the bases of Neverfail water coolers.
The help get the word out, a competition element was included asking site visitors to share their favourite artwork via Facebook and give them the opportunity to win an Artist Series cooler.
V Australia wanted to promote the reality of spending a long weekend in LA when it launched its latest routes to the United States.
In collaboration with lead agency Droga5 Sydney we created all online components of this Twitter endurance challenge. The campaign was split into two phases: 1) Call for entries and 2) a 4320 minute live tweeting event. Following launch, day 2 saw 17,000 unique visits to the site.
The campaign picked up a D&AD Yellow Pencil and Bronze Cannes Cyber Lion in digital categories plus a Webby Honoree.