QVIVO is an innovative entertainment media management and streaming platform which currently runs on PC, Mac, iPad, iPhone and Android. It’s our studio’s biggest and most ambitious project to date.
Working with QVIVO’s studio in Hong Kong we were tasked with creating the visual identity, interaction design and user interfaces design for multiple media devices. We’ve also been heavily involved in the development of the Cloud Manager and the online services components of the platform.
In collaboration with Droga5 Sydney we created an online destination for modern music to be put to public debate. Pop Rapper legend Vanilla Ice spearheaded the campaign by allowing himself to go on trial, with the general public being able suggest other acts to be judged.
User-generated YouTube video evidence, comments and a Top 100 ‘Music Wrongs’ chart stimulated 40,000 site visits in the first week and over 250,000 visits for the campaign duration.
The campaign won a D&AD In-Book, Silver Cannes Cyber Lion, two Webby Honorees and a Bronze at AWARD in digital categories. It was also voted a B&T Magazine Top 10 digital campaign of the year.
EA Asia needed a quick and easy way to keep its large team of brand managers and marketing personnel up-to-date with its extensive line-up of video game releases.
Our solution was to create a simple interactive calendar which incorporated countdown functionality to each game’s release date.
The multi-lingual AIR app is easily maintained via a web based feed and is launched daily by EA staff in APAC regions from their desktops.