After several years of upgrades and maintenance on a vBulletin platform, in 2011 it was time to redesign and develop superfuture.com from the ground up.
The new site features include dramatically better usability, a slick user interface and tablet-friendliness for years to come.
Westfield wanted an engaging and easily updatable online platform to bridge the gap between its offline magazine and shopping website. An important need was to allow browsers to transition from the online magazine to the store and make a purchase.
We designed the look and feel and created a visual style guide which allows the client to produce a consistent user experience for the online magazine’s ongoing publication.
The Lane approached us with a online business concept to provide fashion conscious brides-to-be with a single destination for wedding style inspiration, as well as a portal for fashion houses to advertise their designs and position themselves alongside other premium brands.
As well as the editorial and shopfront features, the site is supported by a powerful scrapbook which allows visitors to clip, rate and share content with selected friends.
We helped develop the business advertising strategy, created the brand identity, visual style guide and designed and developed the website. The Lane now enjoys substantial traffic both in Australia and internationally and is growing steadily after being featured in many iconic fashion magazines.