In collaboration with The One Centre, we designed and developed the online components of Two Words for Tomorrow, a major transmedia campaign from GE.
GE poses a question: ‘In Two Words simply describe the single biggest challenge facing Australia’s future?”. GE will use the results to shape its innovation agenda in Australia and ensure it works on the ‘things that matter’.
We were tasked with helping develop the website, M-site, iPad polling App, Facebook tab and online interactive polling and display ads.
In addition to the online components, there’s also an interactive installation touring the country, which was developed by The One Centre in collaboration with Moffitt.Moffitt, hellofuture.tv, Field and 4th Wall Events.
The installation feeds live data from the location back to the website via the iPad polling App. It features a Two Words Waterfall digital artwork reflecting Australia’s live ‘stream of consciousness’.
Working with our friends at One Green Bean we were tasked with realising an ambitious social campaign for Virgin Mobile. There were 75 bikes up for grabs and hidden around the country at various secret locations. Each day a bike was released in each major city and users had to solve clues and locate the bikes using a custom map tool. The campaign site was optimised for mobile too as the users would be on the go whilst trying to locate the bikes.
The campaign generated millions of Facebook impressions and massive exposure for the brand.
Will O’Rourke and the Glue Society were asked to create a series of thought provoking interstitial videos for TEDx Sydney 2011. The approved concept was based on taking two seemingly contrasting subjects and seeing if there was any correlation between the two. For example is there any correlation between Olympic Gold Medalists and Suicide?
We were tasked with creating an interactive extension of the concept for the TEDx audience to take away post-event. Our iPhone app solution allowed users to compare various contrasting criteria using a minimal visual interface which then displayed correlated results across a world map.
The App quickly became ‘New and Noteworthy’ on the App Store and enjoyed over 30,000 downloads within a 2 week period. The App also picked up a bronze award at this years Spikes Asia.
The One Centre approached us to help create a digital platform to deliver a new branded content initiative they’d developed for GE showing how the company is solving some of the world’s toughest challenges in clean energy, health, transportation and water.
GE had been traditionally known as a finance company in Australia (GE Money) and wanted to broaden its awareness as a high tech infrastructure provider working on the things that matter.
The solution was a scalable online video platform housing multiple channels for playing back mini documentary content showcasing GE’s innovation activities. The platform is optimised for desktop, tablet and mobile audiences.
The Imagination at Work TV platform and website picked up the 2011 ‘Best Site’ award at GE’s Digital Summit in California, beating of stiff competition from the rest of the globe.