In collaboration with The One Centre, we designed and developed the online components of Two Words for Tomorrow, a major transmedia campaign from GE.
GE poses a question: ‘In Two Words simply describe the single biggest challenge facing Australia’s future?”. GE will use the results to shape its innovation agenda in Australia and ensure it works on the ‘things that matter’.
We were tasked with helping develop the website, M-site, iPad polling App, Facebook tab and online interactive polling and display ads.
In addition to the online components, there’s also an interactive installation touring the country, which was developed by The One Centre in collaboration with Moffitt.Moffitt, hellofuture.tv, Field and 4th Wall Events.
The installation feeds live data from the location back to the website via the iPad polling App. It features a Two Words Waterfall digital artwork reflecting Australia’s live ‘stream of consciousness’.
QVIVO is an innovative entertainment media management and streaming platform which currently runs on PC, Mac, iPad, iPhone and Android. It’s our studio’s biggest and most ambitious project to date.
Working with QVIVO’s studio in Hong Kong we were tasked with creating the visual identity, interaction design and user interfaces design for multiple media devices. We’ve also been heavily involved in the development of the Cloud Manager and the online services components of the platform.
The One Centre approached us to help create a digital platform to deliver a new branded content initiative they’d developed for GE showing how the company is solving some of the world’s toughest challenges in clean energy, health, transportation and water.
GE had been traditionally known as a finance company in Australia (GE Money) and wanted to broaden its awareness as a high tech infrastructure provider working on the things that matter.
The solution was a scalable online video platform housing multiple channels for playing back mini documentary content showcasing GE’s innovation activities. The platform is optimised for desktop, tablet and mobile audiences.
The Imagination at Work TV platform and website picked up the 2011 ‘Best Site’ award at GE’s Digital Summit in California, beating of stiff competition from the rest of the globe.
Westfield wanted an engaging and easily updatable online platform to bridge the gap between its offline magazine and shopping website. An important need was to allow browsers to transition from the online magazine to the store and make a purchase.
We designed the look and feel and created a visual style guide which allows the client to produce a consistent user experience for the online magazine’s ongoing publication.