To celebrate Julian’s new sponsorship with Nike we were asked to re-design his website and provide him with improved tools to communicate with his rapidly growing fan base.
Julian had a full-time photographer accompanying him in 2011, with a view to documenting his travels and life as he embarked on his first World Tour.
We created a highly visual blog which could take chronological feeds of blog posts, images, videos and tweets so that fans could get a real insight into what it’s like being Julian.
V Australia wanted to promote the reality of spending a long weekend in LA when it launched its latest routes to the United States.
In collaboration with lead agency Droga5 Sydney we created all online components of this Twitter endurance challenge. The campaign was split into two phases: 1) Call for entries and 2) a 4320 minute live tweeting event. Following launch, day 2 saw 17,000 unique visits to the site.
The campaign picked up a D&AD Yellow Pencil and Bronze Cannes Cyber Lion in digital categories plus a Webby Honoree.
In collaboration with Droga5 Sydney we created an online destination for modern music to be put to public debate. Pop Rapper legend Vanilla Ice spearheaded the campaign by allowing himself to go on trial, with the general public being able suggest other acts to be judged.
User-generated YouTube video evidence, comments and a Top 100 ‘Music Wrongs’ chart stimulated 40,000 site visits in the first week and over 250,000 visits for the campaign duration.
The campaign won a D&AD In-Book, Silver Cannes Cyber Lion, two Webby Honorees and a Bronze at AWARD in digital categories. It was also voted a B&T Magazine Top 10 digital campaign of the year.