402 / Level 4, 171 Clarence St
Sydney NSW 2000, Australia
+61 2 9268 0002

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AWARD online

Re-thinking AWARD’s digital offering

The mission of AWARD – the Australasian Writers and Art Directors Association – is to set standards for creative excellence in commercial communications and inspire the next creative generation.

AWARD's website suffered from having fallen behind the times however. It was inaccessible on modern devices and content was not readily shareable, with no direct links to articles within the site’s sub-pages.



Art Direction

With a site that is minimal in tone and art direction defined by a bold Gothic and Mono typography combo, plus a monochrome black and white colour palette, our aim was to appropriately reflect AWARD's vision to be at the forefront of creativity in business.

The Website

We designed and developed a new site in early 2013 with a focus on accessibility and engagement. Utilising responsive design techniques, the content adapts beautifully to fit the full spectrum of modern screen sizes.

I think mobile sites now are critically important, it’s no longer enough to just adapt your website.
Margaret Zabel CEO - The Community Council


The desktop and Mobile version was developed in HTML5 using responsive design to adapt the layout to any devices. Our CMS was utilised to populate and update the content across the whole site.

Work by