Studio
483 Riley St Surry Hills,
Sydney NSW 2010, Australia
+61 2 9268 0002

We love connecting with like-minded people. So if you have a project you’d like us to look at, or if you’re keen to join our team, please get in touch.

i=Change

Creating a better world by simply shopping smarter

i=Change has been created to revolutionise the way people shop online. By creating a community that shops more consciously, with brands that give back with every sale, iEC is changing the world for the better and empowering people in need.

Each iEC partner company gives back $1 with every sale, and the customer decides where the life-changing donations are sent after checking out. They can choose from a number of not-for-profit projects that have been carefully selected by iEC for their commitment to aiding pressing needs around the world.

The goal is for every business to be in
the business of giving back.

Branding

The iEC brand was built on establishing a creative edge that partner retailers and shoppers could relate to, whilst being mindful of the sensitivity of the subject matter. We developed a distinctive logo mark that was versatile in its responsive nature as well as its ability to adapt and communicate on many levels, including alongside other partner brands.

Typography

Art Direction

The art direction is clean and contemporary. Combining an uplifting yet earnest palette and photography that supports the strength behind iEqualChange's humanistic values.

Website

We designed a responsive website to support the iEC platform and raise awareness of the initiative. Brands and customers can join the movement and track the impact of each project and where the funds are distributed. The live feed pulls in the latest community activity and displaying the total amount raised.

Thank you for your hard work and for creating something beautiful with iEqualChange. I appreciate your patience and commitment in going the proverbial ‘extra mile
Jeremy Meltzer Founder and CEO

The new brand positioning and online presence has set iEC up to build on the momentum and interest of this new movement to shop for change.  

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