The wedding industry can be tricky. For fashion houses, it’s hard to stand out from the crowd to attract the right customers. And for brides, it’s hard to find that perfect dress/shoe/florist amid an overwhelming array of options.
The idea behind the LANE was to solve both these problems at once by creating a single, carefully curated online hub for all things wedding. At the LANE, hand-picked brands could advertise their offering, and style-conscious brides could get all the inspiration they needed.