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Music video for the connected generation

Since MTV's launch in the early 80's, the popularity of music video has been huge. Today, billions of views are quickly racked up online, and music video streaming is forecast for exponential growth over the next few years.

What’s been missing is a modern way to experience it – where video playlists are expertly curated by mood and genre, or personalised based entirely on individual selections. In 2016, Future Büro was commissioned by Hong Kong and US based Loop Media Inc to help bring a new way of enjoying music to life. For the connected generation.


Launch the world's best music video platform with the largest back catalogue of content.

Drive mass adoption of apps to establish the brand in consumer culture.


How have audio-only services like Spotify and Pandora shaped peoples listening habits? What makes someone stick around after watching a music video on YouTube? We wanted to gain insights into latest music discovery and consumption behaviour from end-users, and undertook user research via one-to-one interviews and online surveys to answer questions like these.



A complementary voice and a visual design was created to punctuate, counterpoint, inform and, wherever possible, step back to allow the content itself to shine.

Multi-platform apps were created to enjoy the Loop experience via web browsers, iPhone and Apple TV.

Web App

The browser-based app was designed and built responsively for an optimal user experience on large desktop monitors through to tablets and mobile devices.

Future Büro put their heart and soul into this project from the first wireframes to the last animated touches. It's a delight to work with such a creative, passionate team who take pride in every single detail.
Liam McCallum Chief Product Officer, Loop Media Inc.

iPhone app

A simple, intuitive user interface was designed for quick access on-the-go to the latest curated playlists and favourite 'My Loop' videos.

Apple TV app

The 4th generation Apple TV provided an opportunity to execute the vision for the Loop brand in a fully customised way and create a premium experience in the living room. is currently in restricted beta release. Stay tuned!

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